Guides · Publishing
Before you publish AI video or text: a rights and labeling checklist.
This GotoRamp checklist covers what to check before AI-generated video or text goes public: rights to your inputs, consent for likeness and voice, trademarks, AI disclosure, records, human review and takedowns.
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General guidance, not legal advice. Rules differ by country, platform and industry. Ask a lawyer about the rules where you publish, and read our Acceptable Use Policy, which applies to everything made with GotoRamp.
The checklist at a glance
| Check | Question to answer | Evidence to keep |
|---|---|---|
| Rights to inputs | Do you own or license every image, clip, audio file and document you used? | Licenses, contracts or your own source files |
| Likeness and voice | Does a real, identifiable person appear or seem to speak? | Signed consent that covers AI use |
| Trademarks and characters | Do logos, packaging or characters you don't own appear? | Permission, or a version without them |
| Claims | Does the content make claims about health, money or results? | Proof for each claim |
| AI disclosure | Does the platform or the law where you publish require a label? | The label or platform setting you used |
| Records | Can you show how it was made? | Prompt, model, task ID, date, references |
| Human review | Has a person checked it in its final form? | Reviewer's name and date |
| Takedowns | Who acts if someone complains? | A named contact and a written process |
Rights to your inputs
Everything you give a model is an input you need rights to: first and last frames, reference images, reference video and audio, and any document you paste into a text model to summarize or translate.
- Use your own photos, footage and recordings, or material licensed for this use. Some stock and music licenses restrict editing, AI use or advertising; read the terms.
- Don't use images or clips copied from the web, from other brands' ads, or from films, TV or games.
- For client work, get the client to confirm in writing that they own or license the assets they send you.
Consent for likeness and voice
If a real, identifiable person appears in a reference, or the output looks or sounds like them, you need their written consent. Consent should name AI-generated or AI-altered video and voice specifically, and say where and for how long the content will be used.
- Staff, models and customers each need their own consent; a general photo release may not cover AI use.
- For minors, get a parent's or guardian's consent, and keep content about minors to the minimum you need.
- Never make a public figure appear to say, do or endorse something they didn't.
Trademarks, characters and brands
Keep other companies' logos, packaging, mascots and recognizable characters out of prompts and references unless you hold the rights. Check the output too: models can invent look-alike logos or lettering you never asked for. Don't show a competitor's product in a way that could suggest a connection that doesn't exist.
Label realistic AI content
Many platforms and some jurisdictions require you to disclose realistic AI-generated or AI-altered content, especially in ads and in content about news, politics or social issues. Check the rules of each platform and market where the content will appear.
- Use the platform's own AI label where one exists.
- Add a visible note such as "AI-generated" where viewers could otherwise take the content for real footage or a real person.
- Tell users when they're chatting with an automated assistant rather than a person.
- Don't remove AI labels or provenance metadata from outputs; our Acceptable Use Policy covers this.
Keep your own records
GotoRamp keeps prompts and references for 30 days and then deletes them (unless they're needed for an abuse investigation), and generated videos can be downloaded for 24 hours and then aren't kept. If you need to show later how something was made, keep the record yourself.
| Record | Why keep it |
|---|---|
| Prompt and system prompt | Shows what you asked for |
| Model ID | Shows which model produced it, for example seedance-2.0 or deepseek-chat |
| Task ID (video) | Links the file to a specific job if a question comes up |
| Date and time | Places the work in time, against the rules in force then |
| References and their licenses | Proves your right to use each input |
| Final file and where it was published | Lets you find and remove it quickly |
| Reviewer and approval | Shows a person checked it before release |
Human review
Have a person check every output in its final form before it goes public, ideally someone who speaks the language and knows the market.
- Accuracy: facts, product details and anything a customer could rely on.
- Claims: nothing you can't prove, and nothing your industry's advertising rules forbid.
- Culture and religion: gestures, clothing, symbols and settings that could offend in the target market.
- Artifacts: distorted hands and faces, garbled lettering, sudden changes between frames.
- Sound: generated audio that doesn't fit the picture, or words nobody approved.
For text at scale, such as a support assistant, review a regular sample of conversations and give users an easy way to reach a person.
Handling complaints and takedowns
Publish a way for people to contact you about your content, and decide in advance who acts on a complaint. When one arrives, take the content down while you check it, look up your records, and reply to the person who complained.
If you build on GotoRamp and your users generate content, you must be able to act on abuse reports we forward. To report misuse, or content made with GotoRamp that breaks our rules, email abuse@gotoramp.ai with links and task IDs where you have them.
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